For 10 years, the company has been engaged in the production and offline wholesale of sawn timber. In 2020, it was decided to enter retail through an online store and social media. During the briefing with the client, 2 main problems were identified: the lack of statistics and the internal unpreparedness of the company for online retail sales.
As a solution, we proposed to develop a preliminary small online store for the main products of the company — skirting boards. Thus, it was possible to collect information and conduct testing at low cost, as well as reduce the risks when implementing a full-fledged online store.