The owner of the company wanted a simple and easily recognizable brand name in the logo, while not too commonplace, like a drop of water. Therefore, when developing the graphic part, we decided to combine a metaphor and a direct association — a sea wave enveloping an embryo.
The wave is associated with water and goes well with the name "Equator", almost completely repeating the shape of a circle. The embryo is a symbol of the beginning and origin of life from water. The logo is designed in several versions for different media: website, letterhead, car, etc.